Services
Content & Social media
Content development and social media campaigns add value to brands for targets and allow marketers the ability to communicate faster, more often, and with greater relevance. They also increase recognition through sharing, provide greater customer insights through interactions and improve conversions by moving followers through the customer journey.
A multimedia campaign showcasing vibrant photos and videos that encapsulated the essence of life at Inspir Senior Living, a luxury senior residency in NYC. Shared daily across Facebook, Instagram, and Twitter, while maintaining a consistent content calendar, resulted in a notable 15% boost in website traffic and a commendable 10% increase in overall engagement.
Email marketing
Email campaigns are unprecedented vehicles for building relationships with target audiences and with current and past customers. They also offer the best ROI and can easily be modified mid-campaign to create more relevant interactions and better results.
As a marketing intern at Leonardo Audio, a full-service audiobook publisher and production company, I am responsible for spearheading email campaigns to announce the latest audiobook releases and offerings for coaching classes, catering to individuals interested in learning the art of voice narration.
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Media & public relations
Public Relations serve as the linchpin that bridges the gap between a community's unique identity and the broader audience it seeks to engage. Effective public relations not only cultivates a positive image but also fosters genuine connections by sharing the authentic stories that define the community.
I approached the task with a commitment to highlighting the vibrant tapestry of life within Inspir Senior Living, a luxury senior residency in NYC. Recognizing the power of personal narratives, I conducted resident interviews, delving into their experiences, and translating these insights into compelling blogs and testimonials. It not only created a sense of community within but also resonated with external audiences, fostering a deeper understanding of the rich and diverse experiences at Inspir.
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Original Cover art
As part of my role as a marketing intern at Leonardo Audio, a full-service audiobook publisher and production company, I produce original cover art for audiobooks. This creative endeavor not only adds a visually compelling dimension to our productions but also plays a crucial role in conveying the essence of each audiobook.
Using graphic design software like Adobe and Figma, I bring these visual concepts to life, ensuring that the cover art complements the unique narrative and resonates with our diverse audience. This hands-on involvement in the creative process allows me to contribute to the overall aesthetic appeal of our audiobook catalog, ensuring that each release is not only a captivating auditory experience but also visually engaging from the first glance.
Branding
In the era of digital connectivity, effective branding is essential for standing out in a crowded landscape. It not only helps attract customers but also facilitates the building of long-term relationships. Ultimately, a well-crafted brand is a powerful asset that goes beyond products and services, resonating with customers on a personal level and contributing to the enduring success of a business.
In my role as a marketing intern at Leonardo Audio, I have actively contributed to the company's visual identity by designing impactful business cards and engaging video outros. Recognizing the significance of these elements in leaving a lasting impression, I have sought to create designs that align seamlessly with the brand's ethos and resonate with our audience.
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Youth mentorship
One of my personal passions lies in the realm of youth mentorship, a journey that has been both fulfilling and transformative. Serving as a student intern director for my local church has been a cornerstone of this passion, during which I was responsible for creating a vibrant and welcoming learning environment for children spanning ages 5 to 12.
In this role, I took on the responsibility of preparing and delivering sermons tailored specifically to the societal norms and culture of the youth. It was not merely about imparting knowledge, but about connecting with the younger generation in a way that resonated with their experiences, fostering a sense of relatability and understanding.
